I wrote an email to Natura explaining how much I depended on them for my foster who is combating demodex mange. I told them how saddened I was by their big corporate buy out. I told them I will no longer buy or recommend any of their products.
We've since switched our foster to Acana Pacifica.
I received an email back from them (or P&G rep?) which seems to be the standard response many are getting if they contact Natura/P&G - how disappointing:
----- Original Message -----
From: Customer Service
Sent: Tuesday, May 11, 2010 4:12 PM
Subject: RE: Innova & Evo
Thank you for confiding in us and sharing your opinion.
Our dedication to quality and our philosophy has not changed. Natura's Founders; John & Ann Rademakers and Peter Atkins, started their business with the purpose to provide the healthiest pet foods in the world. In building their business they have maintained animal health and wellness as a priority. They have strongly supported their independent retail partners.
Let's take a moment to reflect on that and think about the fact that they would not entrust their legacy to a new owner if they were not convinced that P &G would carry out their product philosophies and quality. P&G is committed to growing the Natura brands and they recognize the critical nature of growing the entire portfolio through the independent pet specialty stores.
We will continue to celebrate and advance Natura's legacy and nutritional philosophy and maintain Natura's current high standards for product and ingredient quality, food safety and manufacturing excellence. We will continue to support the development of a thriving independent pet specialty channel.
I'll leave you with a parting thought…
Did you know P&G is working with the FDA and respected animal welfare groups, such as the Humane Society of the United States, to work on reforming regulations and validating alternative methods to support this?
To learn more about these efforts and other facts, please visit…
http://www.pg. com/animalaltern atives/
www.aspca.org/ iams Viewpoint of an independent animal welfare organization
http://www.biorap. org Biological Research for Animals & People
http://altweb. jhsph.edu/ Alternatives to Animal testing site
http://www.hsus. org Humane Society of the United States
http://www.ampef. org/ Americans for Medical Progress Educational Foundation
Thank you once again for confiding in us. We sincerely appreciate your history of support and hope that you will continue to trust our brands and our people. We especially thank you for giving us the opportunity to respond to your concerns.
Ember, Veterinary Technician
Natura Pet Products